Facebook is currently seeing its lowest engagement ever. Studies show that these days your organic post reach is as low as 2%. Meaning that just because someone has liked your page it doesn’t mean that they are seeing the content that you are putting out there for them. Am I the expert of this? No. But I have managed to grow a Facebook page and have learned a few (eight) strategies and pieces of advice that I would
like love to share with you.
Step One | Page Watch
Go on Facebook and find 5 bloggers who you thoroughly enjoy following. Why? Because you are going to start tracking their page through Facebook’s feature called “page watch.”
What will this allow you to do? You will be able to track how many times they posted for the week, what their engagement looked like, how many new likes they got this week, and etc….
But how will this help you? It will help you compare your site to other bloggers who are succeeding where you may be lacking. By studying what works best for them, you can start to implement those practices on your page and find out what works best for your readers. You will be able to gain insight on how engaged their readers are but most importantly you can learn content works best for them.
How to set up a page watch: scroll through photos.
Step Two | Engage With Your Followers
DON’T just post a link to your article and expect that people will click on it. It’s not going to happen! Quit trying to make it happen. If you don’t take the time to put in the effort and convince your readers to pay attention to you, then they are not going to like your post or click on your link; It’s common sense!
When I finally started engaging with my audience, they took notice. The top post where I engaged has 13 likes and four comments vs. when I just copy and pasted the link with no interaction I only got 1 like.
Step Three | Create a CTA (call to action)
So you’re writing captions now! Great. That means people will automatically pay attention. Wrong. You need to give them a reason to pay attention and unfortunately, your caption just isn’t enough. People need direction! They need to be told what to do. Therefore, you need to make a call-to-action!
What is a call to action? Well, it is simply a way for you to direct your readers into doing what you want. Here are a few examples:
- Ask them a question and tell them to comment.
- Don’t: What is a delicious yet simple recipe you make for dinner?
- Do: What is a delicious yet simple recipe you make for dinner? Leave a link to the recipe below!
- Relate to them on a personal level and tell them to click the article to find out more.
- Tell them to pin the article or join your newsletter; the possibilities are endless. Examples: here, here, and here.
Step Four | Set Up Your Demographics
So you know that you can boost a post or create an advertisement? Right? **If not, message me and I will help you out with that! But did you know that you can set up demographic preferences for free? This is how you do it:
But… how do I know what my demographics are? You can search for them on your page. Here is how to do it:
- Go to your insights. Click on people and look find out the demographics of your readers (age range, location, language, etc.)
- After you figure out your demographics, go to your fan page, click on setting in the top right corner, and look for preferred page audience. Scroll through photos.
Step Five | A Scheduling Hack
Schedule your post in advance… but do it ON Facebook. A lot of bloggers will tell you to use a program like Buffer and Hoot Suite and I agree that those programs are great. Just NOT for Facebook.
Why? you ask.
Well… it’s because those apps don’t allow you to tag people, brands, and most importantly, it doesn’t allow you to choose your preferred audience for that specific post!
Remember how I just told you that you could set up a specific demographic for free? Well, you can also essentially boost a post for free. Here’s how to do it!
Step 1: Write out your post and then click on the highlighted button below.
Step two: Put in your customize preferences based on the topic, age range, income, and territory. Any relevant information based on the article you are promoting.
Not only can you customize your demographics, you can also tag brands, bloggers, etc… that pertain to the article. This is like using hashtags and will allow you to reach a larger number of people on Facebook. You may even get noticed by the blogger or brand that you tagged and they will share your content. Helping you reach out to their audiences as well.
Step Six | Invite, Invite, Invite
Invite people to like your page. Yes, you can invite friends and family, which you probably already know. But, did you know you can invite people who have liked your articles? You’re probably thinking if they like my articles they’ve already liked my page… which is wrong. Facebook promotes your page to people who liked your page AND their friends PLUS your suggested demographics! So I suggest once every week you go through your articles and invite people to like your page. Example below:
Step Seven | Hashtags?
Facebook hashtags are NOT dead! A while back everyone said that there was no use for hashtags on Facebook anymore and I listened. But guess what…. they were wrong. I recently caught a few larger bloggers who have an awesome Facebook following and I started to notice a trend! They were all using hashtags. Not on every post, but none the less they were still getting used. Advice: use them sparingly!
Here are 13 tips from social media experts on how to use hashtags on Facebook.
Step Eight | Create A Fan Group
I know you’ve already taken the steps to create a Facebook fan page and I wish that that was enough but it’s not and there is more you can be doing. You may or may not have noticed that you will get a suggestion from time to time to create a Fan page for people who already like your page. Does that make sense? I feel like this is all redundant. However, it will help to get your content in front of the people who really enjoy your page.
Is it really worth setting up? Yes. My oh so very loyal grandmother actually started up one of these fan groups for me a few months ago (thanks, Grandma! So sweet.) and at first I thought it was so silly. She invited all my aunts, cousins, and random people in the family.. and I started to notice a change in my engagement. I started to notice that those people were liking almost every article I posted.
Why? It’s not because they all magically started to enjoy my content, it’s just that they are now apart of a group that pushed my articles onto their news feeds. So, basically, my 60 something grandmother out witted me on social media. Therefore, with the results I saw from her group, I then decided to create my own group and invite my most loyal of followers.
Make sure to tweet this article and share it with all of your friends!
useful resources: http://neilpatel.com/2015/09/27/13-secrets-thatll-boost-your-facebook-organic-reach/